File Name: marketing fashion strategy branding and promotion .zip
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product. Marketing is a vital component of the industry and an understanding of its importance and role is essential. Marketing Fashion, Second Edition is a practical guide to the fundamental. The book explains. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral. Using examples and case studies drawn from a broad range of fashion, textile, and retail. The book is designed to appeal to students at degree or foundation level as.
Quick take: This article explores the ins and outs of retail marketing. The good news is that there are more than enough ways to market your business. Retail marketing pertains to the strategies and tactics that retailers use to attract customers and drive sales. Successfully executing your retail marketing strategies requires a solid handle on the 4 Ps. For best results, use a POS and retail management system that allows you to manage the 4 Ps with ease. With that said, here are some tips on how to market your retail business and get in front of the right people. Identify the channels, tactics, and activities that are bringing visitors to your retail stores.
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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.
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A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians , who were known to have engaged in livestock branding as early as 2, BCE. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services such as legal, financial and medical , political parties and people e.
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