File Name: principles of business marketing and finance textbook .zip
Personal finance information is also presented to help students become knowledgeable consumers and financially literate individuals. SlideShare Explore Search You. Submit Search. Home Explore. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.
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Course Syllabus: — Students will understand the importance of management in business today. Through their readings and assignments, they will learn the value of planning. Students will gain an understanding of corporate cultures, organizational structures, and the importance of using the right measures in evaluating the performance of an organization. Finally, the student will gain an understanding of leadership and its importance in contemporary businesses. Following is a summary of the topics that will be included in the course:.
The Online Learning Suite for Principles of Business, Marketing, and Finance offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this special website that provides a means of attracting student attention while increasing comprehension and retention of key concepts.
The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life. Students studying this text learn basic principles and concepts about commerce, which can help them become more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers. Forgot password. Skip to content G-W Online Textbooks.
Principles of Business, Marketing, and Finance, 1st Edition Page ii (2 of ). GO GO. Copyright © by. The Goodheart-Willcox Company, Inc. All rights.
Skip to content My Bookshelf. All rights reserved. Manufactured in the United States of America. Brand Disclaimer: Brand names, company names, and illustrations for products and services included in this text are provided for educational purposes only and do not represent or imply endorsement or recommendation by the author or the publisher. The Goodheart-Willcox Company, Inc.
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Principles of Business, Marketing, and Finance. Robert L. Dansby , Chris Gassen , Brenda Clark.
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Publisher: University of Minnesota Libraries Publishing. I have been facilitating marketing, analytics, sales, and consumer behavior classes since and this textbook does a good job of covering all of the marketing mix. Most important, the content is updated and relevant.
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