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Mcdonalds History And Background Pdf

mcdonalds history and background pdf

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McDonald's

They rechristened their business as a hamburger stand, and later turned the company into a franchise , with the Golden Arches logo being introduced in at a location in Phoenix, Arizona. In , Ray Kroc , a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois , but moved its global headquarters to Chicago in June In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, [14] the company has added to its menu salads , fish , smoothies , and fruit. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants.

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It is one of the most American brands in the world. Operating over 30, restaurants in over countries, McDonald's is arguably the most successful restaurant in the entire world. Located in San Bernardino, California, the restaurant was actually the brothers' second venture into the food industry. Their first was a hot dog stand that the pair owned near the Santa Anita track. The original McDonald's focused on its burgers, fries and shakes, selling them for half the price and in half the time of competing restaurants. It did this by changing the way that a hamburger shop operated. Instead of relying on waiters and waitresses, the McDonald brothers installed a self-service counter.

COMPANY PROFILE McDonald's Corporation

The first McDonalds—located at the corner of 14th and North E Streets, just off Route 66—started out serving up barbecue slow-cooked for hours in a pit stocked with hickory chips imported from Arkansas. With no indoor seating and just a handful of stools at its exterior counters, the establishment employed female carhops to serve most customers who pulled into its parking lot. After World War II , drive-in competition in San Bernardino grew, and the McDonald brothers discovered something surprising about their barbecue restaurant: 80 percent of their sales came from hamburgers. The brothers closed their doors for three months and overhauled their business as a self-service restaurant where customers placed their orders at the windows. They fired their 20 carhops and ditched their silverware and plates for paper wrappings and cups so that they no longer needed a dishwasher. According to Love, they simplified their menu to just nine items—hamburgers, cheeseburgers, three soft drink flavors in one ounce size, milk, coffee, potato chips and pie.

Its headquarters are in Oak Brook, Illinois. They bought appliances for their small hamburger restaurant from salesman Ray Kroc , who was intrigued by their need for eight malt and shake mixers. When Kroc visited the brothers in to see how a small shop could sell so many milk shakes, he discovered a simple, efficient format that permitted the brothers to produce huge quantities of food at low prices. A basic hamburger cost 15 cents, about half the price charged by competing restaurants. The self-service counter eliminated the need for waiters and waitresses; customers received their food quickly because hamburgers were cooked ahead of time, wrapped, and warmed under heat lamps. Seeing great promise in their restaurant concept, Kroc offered to begin a franchise program for the McDonald brothers.

Foundation and development of the successful concept a Evolution of the new concept b The first try for building up a franchising chain 2. Becoming a global institution 1. The world-wide expansion III. The retention of the quality 2. The nutritional value 3.

mcdonalds history and background pdf

The Business Strategy of Mcdonald’s

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The history of McDonald's

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Where are McDonald's biggest markets?

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 Да-да. Сегодня мой брат Клаус нанял девушку, очень красивую. С рыжими волосами. Я тоже хочу. На завтрашний день, пожалуйста.

 Давайте же, - скомандовал Фонтейн. Джабба нажал на клавишу. И в следующую секунду все присутствующие поняли, что это было ошибкой. ГЛАВА 119 - Червь набирает скорость! - крикнула Соши, склонившаяся у монитора в задней части комнаты.

How McDonald's Beat Its Early Competition and Became an Icon of Fast Food

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